How to drink Negronis like Italians

The Negroni — a straight-forward mix of gin, Campari, and sweet vermouth — is one of those drinks that any self respecting bartender knows how to make whether it’s on the menu or not. It’s a go-to cocktail for those precious hours between work and dinner, an Italian import that’s as popular as pizza and, in some circles, as prevalent as pepperoni.

The cocktail turns 100 in 2019 (at least according to the most widely accepted origin story), and the centenarian is peaking in its old age in the US. Once something solely made by bartenders, for bartenders, the Negroni is now part of the common drinker’s lexicon. There’s even an entire week in June dedicated to the Negroni called Negroni Week. More than 12,000 bars are participating in 2019, and the event has raised nearly $2 million for charitable causes since starting in 2... Read More

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How to drink Negronis like Italians

The Negroni — a straight-forward mix of gin, Campari, and sweet vermouth — is one of those drinks that any self respecting bartender knows how to make whether it’s on the menu or not. It’s a go-to cocktail for those precious hours between work and dinner, an Italian import that’s as popular as pizza and, in some circles, as prevalent as pepperoni.

The cocktail turns 100 in 2019 (at least according to the most widely accepted origin story), and the centenarian is peaking in its old age in the US. Once something solely made by bartenders, for bartenders, the Negroni is now part of the common drinker’s lexicon. There’s even an entire week in June dedicated to the Negroni called Negroni Week. More than 12,000 bars are participating in 2019, and the event has raised nearly $2 million for charitable causes since starting in 2… Read More

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